Contacts | Database | Demographics | Software | Support

Talking with your customers and prospects in a personal, direct manner—creating a relationship—is at the core of many successful marketing programs. Agribusinesses like yours now have an experienced, professional partner to help make your relationship marketing a success.

Progressive Insight, the marketing services division of Progressive Farmer, works with ag companies and agencies of all sizes to develop and implement targeted, relationship-based marketing programs.

At the core of Progressive Insight is a comprehensive database of American farmers. This up-to-date database serves as the backbone of subscriber circulation efforts for Progressive Farmer, the nation's largest circulated farm publication.

Progressive Insight offers a turnkey database and marketing system to meet all your direct mail and relationship marketing needs. For complete flexibility, our stable of services can also be used selectively to complement your marketing campaign.

The success of your direct mail marketing campaign hinges on the quality of your mailing list and database. That's why Progressive Farmer continually updates its Progressive Insight marketing database of more than 1.2 million farm operators. You can rely on the information within our database because it's supplied by growers themselves. Progressive Insight also uses data from agricultural associations, agricultural product purchases, market research surveys and government records to ensure the validity of our database. These extensive efforts mean Progressive Insight is one of the most highly deliverable prospect databases available for relationship marketing.

Names within the Progressive Insight marketing database can be selected based on two categories of criteria to customize your list. The first category, called "quantity" demographics, contains exact counts of acres or number of head of livestock. The second category is referred to as "interest indicators." For these, we have an affirmative indication, but no acreage counts.

Progressive Insight software is a proprietary desktop tool providing a turnkey database and marketing system based on these components:

• Quick Counts
  —Pre-defined counts for each demographic or proprietary demographic by state, state by county, SCF or custom-defined geographic area
  
  —Grower/producer or acre/head totals based on pre-defined range breaks
  
  —Counts by a standard range or as cumulative
  
  —Reports delivered as printouts or as a PDF file
  
  —Report headers may be customized for each use
  
  
• Query Builder
  —Builds custom query based on geographic area combined with multiple demographics linked with "and/or" logic
  
  —Output of Query Builder may be used to run Report Writer, output access database fields saved with your selections
  
  
• Report Writer
  —Uses file from Query Builder or files imported from outside the system to create custom reports based on your selected file
  
  —Allows you to select geography, demographics and type of report you need
  
  —View report online, print or create PDF file for access by other applications
  
  —Report headers may be customized for each use
  
  

Progressive Insight offers turnkey services and a professional staff to take your campaign from start to finish. For companies with marketing systems already in place, our services can be mixed and matched to complement your current systems. Our services include:

• Target market identification
  
• Customer profiling
  
• Prospect analysis
  
• Custom database creation
  —Customers
  —Prospects
  —Progressive Insight demographics
  —Proprietary demographics
  
• List enhancement
  
• Telemarketing outreach programs for
  gathering additional data
  
• Market potential reviews based on individual product objectives
  
• SAS Statistical Analysis Software to analyze the results of your campaign
  
• Regression analysis to identify your target audience
  

If you're looking to create a multi-faceted, high-impact marketing campaign, the Progressive Insight Idea Bank is the resource you need. With access to the vast corporate resources of our parent company Time Inc., our staff can work with you to develop and integrate a high-awareness campaign that delivers strong results from your customers and prospects. Not only can incentive-based programs create enthusiasm among customers, field sales force or dealers, but they also can generate great response and serve as useful tools for gathering data.

Allen Vaughan—Progressive Insight Director of Marketing Services
Allen has more than 25 years marketing database experience with Progressive Farmer. In fact, he has managed the direct mail processing for Southern Progress Corp. for 19 years. Allen's experience in database management and direct mail processing makes him a powerful resource for creating, building, and using a marketing database. Ph. 205-445-6258

Bill Buchanan—Manager of Demographics for Progressive Insight
With 28 years with Progressive Farmer, Bill has spent more than 20 years managing the demographic gathering process for Progressive Insight along with working as account manager for database customers. Bill's knowledge of farm demographics and their use in ag-related marketing is what makes Progressive Insight superior to other data sources in the ag industry.
Ph. 205-445-6244